The life and pensions sector has many reasons to be upbeat about its future. It is also a time of massive and potentially disruptive change. As customers become accustomed to the ease, elegance and intuition of the Apple/Amazon ‘experience’, they want the same accessibility, transparency and responsiveness in their life insurance and pensions products. We’ve already seen the emergence of easy-to-access and manage products such as target date funds, which automatically adjust the asset mix to the policyholder’s selected retirement age. Advances in processing capacity, customer profiling and risk analytics are now opening the way for a new generation of ‘smart’ policies.
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